Subject

Media and Communications

Course Title

Media and Communications
Media and Communications

Code

First, let's talk about the S124.

Study Programme

—

Organizer of the study programme (unit, institute, department or division)

Faculty of Computer Science and Engineering

Degree level (first, second, third cycle)

First Cycle

Academic year / semester

4 / Summer

Number of ECTS credits

Teacher

—

Prerequisites for enrolling in the course

Introduction to Computer Science

10.

Objectives of the course programme (competences)

Upon completion of the course, the student is expected to understand the basics.
concepts from communication studies as a science, as well as to have in-depth knowledge in the application of existing techniques and
Insights for improving communication between the participants in communication. Special attention will be given to communication through new media and the way new media influence different social spheres. Students will be introduced to the basic principles of public opinion research and the use of new media (with a special focus on social networks) for building and promoting a brand (personal or corporate).

11.

Course content

Communication theory, communication models, storytelling, public speaking, public relations, ICT as a communication tool, Types of Media, Characteristics of Electronic Media, New Media and Social Networks, Technological Tools for Business Communication, Basics of Public Opinion Analysis, Defining a Brand, Social Networks as Branding Tools, Virtual Societies, Basic Concepts of Cyberculture,

12.

Learning methods

Lectures supported by slide presentations, interactive lectures, teamwork, case studies, guest lecturers, independent preparation and defense of a project assignment and a seminar paper, learning in an electronic environment (forums, consultations).

13.

Total available time

6 ECTS x 30 hours = 180 hours

14.

Distribution of available time

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.	Lectures - theoretical instruction	30 hours
15.2.	Exercises (laboratory, auditory), seminars, teamwork	45 hours

16.

Other forms of activities

16.1.	Project assignments	15 hours
16.2.	Independent assignments	15 hours
16.3.	Home study	75 hours

17.

Assessment method

17.1.	Tests	10 points
17.2.	Seminar paper / project (presentation: written and oral)	15 points
17.3.	Activities and learning	10 points
17.4.	Final exam	70 points

18.

Grading criteria (points / grade)

up to 50 points	5 (five) (F)
from 51 to 60 points	6 (six) (E)
from 61 to 70 points	7 (seven) (D)
from 71 to 80 points	8 (eight) (C)
from 81 to 90 points	9 (nine) (B)
from 91 to 100 points	10 (ten) (A)

19.

Requirement for obtaining a signature and taking the final exam

Regular class attendance (up to three absences), timely submission of homework, seminar papers, forum discussions, and the project.

20.

Language of instruction

Macedonian and English

21.

Method for monitoring the quality of teaching

internal evaluation and survey mechanism

22.

Literature

22.1.	Required literature No. Author Title Publisher Year
22.2.	Additional literature No. Author Title Publisher Year