Media and Communications

Course title

Code

F18L2S124

Study programme

—

Organizer of the study programme (unit, institute, department)

Faculty of Computer Science and Engineering

Degree level (first, second, third cycle)

First cycle

Academic year / semester

4 / Summer

Number of ECTS credits

Teacher

—

Prerequisites for enrolling in the course

Вовед во компјутерски науки

10.

Course objectives (competences)

After the course, the student will be able to understand fundamental topics from communication as science, and have deeper knowledge of how to apply contemporary techniques and findings in order to increase the achieved quality of communication among communication stakeholders. Special focus will be given to new media, and how they fit in different sociological environments. Students will be introduced to basic principles of analyses of public opinion and usage of social media to create and promote brands (personal or cooperate).

11.

Course content

Communication theories, communication models, story telling, public speaking, public relations, ICT as communication tool, media types, digital media features, new media and social networks, cooperative communication tools, introduction to analyses of public opinion, brand definition, social media for brand promotion, virtual societies, ciberculture.

12.

Learning methods

Lectures supported by slide presentations, interactive lectures, teamwork, case studies, guest lecturers, independent preparation and defense of a project assignment and a seminar paper, learning in an electronic environment (forums, consultations).

13.

Total available time

6 ECTS x 30 hours = 180 hours

14.

Distribution of the available time

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.	Lectures – theoretical teaching	30 hours
15.2.	Exercises (laboratory, auditory), seminars, team work	45 hours

16.

Other forms of activities

16.1.	Project assignments	15 hours
16.2.	Individual assignments	15 hours
16.3.	Home study	75 hours

17.

Grading

17.1.	Tests	10 points
17.2.	Seminar paper / project (presentation: written and oral)	15 points
17.3.	Activity and participation	10 points
17.4.	Final exam	70 points

18.

Grading criteria (points / grade)

up to 50 points	5 (five) (F)
from 51 to 60 points	6 (six) (E)
from 61 to 70 points	7 (seven) (D)
from 71 to 80 points	8 (eight) (C)
from 81 to 90 points	9 (nine) (B)
from 91 to 100 points	10 (ten) (A)

19.

Requirements for signature and taking the final exam

Regular class attendance (up to three absences), timely submission of homework, seminar papers, forum discussions, and the project.

20.

Language of instruction

Macedonian and English

21.

Method of monitoring teaching quality

internal evaluation and survey mechanism

22.

Literature

22.1.	Required literature No. Author Title Publisher Year
22.2.	Additional literature No. Author Title Publisher Year