Subject

Media and Communications

Course Title

Media and Communications
Media and communication

Code

F23L2S124

Study Programme

Computer education

Organizer of the study programme (unit, institute, department or division)

Faculty of Computer Science and Engineering

Degree level (first, second, third cycle)

First Cycle

Academic year / semester

4 / Summer

Number of ECTS credits

Teacher

Vladimir Trajkovic

Prerequisites for enrolling in the course

Introduction to Computer Science

10.

Objectives of the course programme (competences)

Upon completion of the course, the student is expected to understand the basics.
concepts from communication studies as a science, as well as to have in-depth knowledge in the application of existing techniques and
Insights for improving communication between the participants in communication. Special attention will be given to communication through new media and the way new media influence different social spheres. Students will be introduced to the basic principles of public opinion research and the use of new media (with a special focus on social networks) for building and promoting a brand (personal or corporate).

11.

Course content

Lectures:
1. Introductory lecture; Introduction to the course objectives and content, the teaching method, and the type and amount of homework, essays, and project assignments.,
2. Fundamentals of communication theory; historical development of communications; communications and media; development and subfields of media (traditional, new, and ultra-new media); the impact of technological development on media and communications.,
3. Communication models, Three-level communication model, Distortions of the communication model due to media influences,
4. Storytelling, Story Structure, The Importance of Storytelling, The Influence of Media on Storytelling
5. Public Speaking, Public Speaking on behalf of an institution or company, Fundamentals of Public Relations
6. Social media as a medium, the networking effect, influence versus popularity,
7. Public Opinion Analysis: Needs, Principles, and Approaches; Techniques and Tools for Public Opinion Analysis; Using New Media as Tools for Public Opinion Analysis (Advantages and Disadvantages)
8. Brand and corporate identity and its connection to brand representation through the media, Using social media as tools for brand development,
9. Civic activism, media and social networks; Technological tools for increasing impact
10. Virtual communities, types and characteristics, virtual worlds, basics of cyberculture
11. Games as Media; From Games to Gamification; Application of Gamification
12. Phenomena arising from social networks, technophilia, technology addiction, technophobia

Practical Classes:
1. Establishing communication tools for the semester, defining criteria for well-written surveys and essays.
2. Practical exercises for illustrating various communication techniques
3. Practical exercises for illustrating communication models
4. Practical examples of applying storytelling
5. Analysis of public appearances, case studies
6. Practical exercises for illustrating the effects of social media, Case Studies
7. Analysis of case studies, defining hypotheses, defining the sample of respondents, application of tools for statistical analysis of the results
8. Case Studies
9. Case study analysis
10. Case Studies
11. Case Studies
12. Case study analysis (For example, fake news)

12.

Learning methods

Lectures supported by slide presentations, interactive lectures, teamwork, case studies, guest lecturers, independent preparation and defense of a project assignment and a seminar paper, learning in an electronic environment (forums, consultations).

13.

Total available time

6 ECTS x 30 hours = 180 hours

14.

Distribution of available time

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.	Lectures - theoretical instruction	30 hours
15.2.	Exercises (laboratory, auditory), seminars, teamwork	45 hours

16.

Other forms of activities

16.1.	Project assignments	15 hours
16.2.	Independent assignments	15 hours
16.3.	Home study	75 hours

17.

Assessment method

17.1.	Tests	10 points
17.2.	Seminar paper / project (presentation: written and oral)	15 points
17.3.	Activities and learning	20 points
17.4.	Final exam	20 points

18.

Grading criteria (points / grade)

up to 50 points	5 (five) (F)
from 51 to 60 points	6 (six) (E)
from 61 to 70 points	7 (seven) (D)
from 71 to 80 points	8 (eight) (C)
from 81 to 90 points	9 (nine) (B)
from 91 to 100 points	10 (ten) (A)

19.

Requirement for obtaining a signature and taking the final exam

Regular class attendance (up to three absences), timely submission of homework, seminar papers, forum discussions, and the project.

20.

Language of instruction

Macedonian and English

21.

Method for monitoring the quality of teaching

internal evaluation and survey mechanism

22.

Literature

22.1.	Required literature 1. Robert Hassan, Julian Thomas \| THE NEW MEDIA THEORY READER \| Open University Press \| 2006 2. David Holmes \| Communication Theory Media, Technology, Society \| SAGE Publications \| 2005 3. Jan A.G.M. van Dijk \| The Network Society: Social Aspects of New Media \| SAGE Publications \| 2006 4. Multiple authors \| Scientific papers and internet blogs \| various sources \| 2017
22.2.	Additional literature No. Author Title Publisher Year