Subject

E-commerce and mobile commerce

1. Course Title E-commerce and mobile commerce
E-commerce
2. Code F23L3S025
3. Study Programme Application of Information Technologies, Professional Studies in Programming
4. Organizer of the study programme (unit, institute, department or division) Faculty of Computer Science and Engineering
5. Degree level (first, second, third cycle) First Cycle
6. Academic year / semester 6 / Summer
7. Number of ECTS credits 6
8. Teacher Dimitar Trajanov, Goce Armenski, Milos Jovanovic, Riste Stojanov, Sasho Gramatikov
9. Prerequisites for enrolling in the course Databases
10. Objectives of the course programme (competences) Upon completion, the student will acquire skills in developing e-commerce and m-commerce applications. They will become familiar with e-commerce platforms and learn to use them to build online stores.
11. Course content (1) Introduction to E-Commerce
(2) Business models and business plan
(2) E-commerce business models
(1) E-commerce Infrastructure
(1) E-commerce presence development: websites, mobile sites, mobile apps
(2) E-commerce Security and Payment
(2) Marketing and Advertising in E-Commerce
Social, mobile, and local marketing
(1) Online stores
12. Learning methods Lectures using presentations, interactive lectures, exercises (using equipment and software packages), teamwork, case studies, guest lectures, independent preparation and defense of a project assignment and a seminar paper.
13. Total available time 6 ECTS x 30 hours = 180 hours
14. Distribution of available time 30 + 45 + 15 + 15 + 75 = 180 hours
15. Forms of teaching activities
15.1. Lectures - theoretical instruction 30 hours
15.2. Exercises (laboratory, auditory), seminars, teamwork 45 hours
16. Other forms of activities
16.1. Project assignments 15 hours
16.2. Independent assignments 15 hours
16.3. Home study 75 hours
17. Assessment method
17.1. Tests 0 points
17.2. Seminar paper / project (presentation: written and oral) 15 points
17.3. Activities and learning 15 points
17.4. Final exam 65 points
18. Grading criteria (points / grade)
up to 50 points5 (five) (F)
from 51 to 60 points6 (six) (E)
from 61 to 70 points7 (seven) (D)
from 71 to 80 points8 (eight) (C)
from 81 to 90 points9 (nine) (B)
from 91 to 100 points10 (ten) (A)
19. Requirement for obtaining a signature and taking the final exam Activities 15.2 and 16.1 have been completed.
20. Language of instruction Macedonian and English
21. Method for monitoring the quality of teaching internal evaluation and survey mechanism
22. Literature
22.1. Required literature
1. Kenneth C. Laudon, Carol Guercio Traver | E-Commerce 2021: Business, Technology, and Society (16th Edition) | Pearson Education | 2021
2. Judah Phillips | Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy | Pearson FT Press | 2016
3. Fernando J. Miguel, Ray Bogman, and Vladimir Kerkhoff | Magento 2 - Build World-Class Online Stores | Packt Publishing | 2017
22.2. Additional literature
No. Author Title Publisher Year