Subject

E-Business

Course Title

E-Business
e-Business

Code

m23_w_054

Study Programme

—

Organizer of the study programme (unit, institute, department or division)

Faculty of Computer Science and Engineering

Degree level (first, second, third cycle)

Second cycle

Academic year / semester

9 / Winter

Number of ECTS credits

Teacher

Dimitar Trajanov, Goce Armenski

Prerequisites for enrolling in the course

—

10.

Objectives of the course programme (competences)

Upon completion of the course, the student is expected to understand e-business models, understand the benefits of e-business for companies, know how to create e-commerce business plans, and apply e-business technologies.

11.

Course content

Models and concepts for e-Business. Business models in advanced areas of e-Commerce. Mobile commerce, Application of Artificial Intelligence in e-Business, Online payment systems. Online sales and services. Online content and media. Social networks, auctions, and portals. Collaborative commerce. Ethical, social, and political aspects of e-business. Business plan: Feasibility analyses. Industry analysis. Market analysis. Marketing plan. Management team. Operational plan. Financial projections. Business plan presentation.

12.

Learning methods

Lectures supported by slide presentations, interactive lectures, practical classes (using equipment and software packages), teamwork, case studies, guest lecturers, independent preparation and defence of a project assignment and seminar paper, and learning in an electronic environment (forums and consultations).

13.

Total available time

6 ECTS x 30 hours = 180 hours

14.

Distribution of available time

45 + 15 + 30 + 50 + 40 = 180 hours

15.

Forms of teaching activities

15.1.	Lectures - theoretical instruction	45 hours
15.2.	Exercises (laboratory, auditory), seminars, teamwork	15 hours

16.

Other forms of activities

16.1.	Project assignments	50 hours
16.2.	Independent assignments	30 hours
16.3.	Home study	40 hours

17.

Assessment method

17.1.	Tests	45 points
17.2.	Seminar paper / project (presentation: written and oral)	50 points
17.3.	Activities and learning	10 points
17.4.	Final exam	0 points

18.

Grading criteria (points / grade)

up to 50 points	5 (five) (F)
from 51 to 60 points	6 (six) (E)
from 61 to 70 points	7 (seven) (D)
from 71 to 80 points	8 (eight) (C)
from 81 to 90 points	9 (nine) (B)
from 91 to 100 points	10 (ten) (A)

19.

Requirement for obtaining a signature and taking the final exam

completed activities

20.

Language of instruction

Macedonian and English

21.

Method for monitoring the quality of teaching

internal evaluation and survey mechanism

22.

Literature

22.1.

Required literature

1. Kenneth C. Laudon, Carol Guercio Traver | E-commerce 2020-2021, Business, Technology and Society 16th Edition Global | Pearson Education | 2020
2. Dave Chaffey, Tanya Hemphill, David Edmundson-Bird | Digital Business and E-Commerce Management 7th Edition | Pearson Education | 2019
3. Georgi Zdravkov Georgiev | Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce | Independently published | 2019

22.2.

Additional literature

No. Author Title Publisher Year