Subject
Entrepreneurship
| 1. | Course Title |
Entrepreneurship Entrepreneurship |
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| 2. | Code | F23L3S028 | ||||||||||||
| 3. | Study Programme | Application of Information Technologies, Software Engineering and Information Systems, Professional Studies in Programming, Management in Information Technologies | ||||||||||||
| 4. | Organizer of the study programme (unit, institute, department or division) | Faculty of Computer Science and Engineering | ||||||||||||
| 5. | Degree level (first, second, third cycle) | First Cycle | ||||||||||||
| 6. | Academic year / semester | 8 / Summer | ||||||||||||
| 7. | Number of ECTS credits | 6 | ||||||||||||
| 8. | Teacher | Eftim Zdravevski, Vladimir Trajkovic | ||||||||||||
| 9. | Prerequisites for enrolling in the course | At least 120 ECTS credits earned | ||||||||||||
| 10. | Objectives of the course programme (competences) | Students will be introduced to the challenges they will face if they decide to start their own business. They will be able to conduct initial market research, define the metrics to track their business's success, and know how to recognize whether they have delivered value to their customers. Finally, they will be equipped to present themselves to potential clients, partners, and investors. | ||||||||||||
| 11. | Course content | Lectures: 1. General information about the course, class structure, guest lecturers, and assessment method. 2. Introduction to Entrepreneurship: concept of value from the perspective of the founder, client, and customer; business as a balance of values; template for a value proposition; the concept of persona as a tool for market segmentation. 3. Types of entrepreneurship; Social entrepreneurship; Users versus customers; user - problem - solution; The dual function of ICT in entrepreneurship; Trends, Creating new markets, What is innovation; Types of innovation 4. Process of implementing an innovation in a service or product; Market concept; How to understand market demand; Organizational support for innovation; How to recognize innovation 5. Idea Evaluation; Types of Idea Evaluation; Phases of Idea Evaluation; 6. Lean process; Design thinking; Lean startup; 7. Business Canvas and Lean Canvas; Elements of the Business Canvas, Elements of the Lean Canvas; an iterative process for creating the canvas; maturity levels of the canvases 8. Defining the minimum viable product and its evaluation, the concept of pivoting 9. Business Idea Presentation (Pitch); Elements of a Presentation; Presentation Structure; Types of Presentations; Typical Presentation Templates; Communication Methods; Principles and Goals of Audience Interaction 10. Startup Metrics; What are startup metrics; How to choose the right metrics for a specific product/service; Financial Metrics; User Metrics; Sales Metrics; Market Metrics; How to combine metrics; AARRR principle 11. Managing finances in a startup environment; Concept of costs; Types of costs; Setting the price of a product or service; Concept and types of revenue; Profit; Cash flow management: Investments and access to financing; investment funds, angel investors; Exit strategy 12. Concept of organizational structure; Organizational structure as a foundation for company growth and scaling; Organizational structure and organizational culture; Problems that arise during company development; success indicators; Overview of the legal regulations in the Republic of Macedonia related to the operation of small and medium-sized enterprises. 13. Demo Day; Project Presentation and Public Evaluation Practical Classes: 1. Explanation of the principle for completing the practical exercises, homework assignments, and the project assignment. 2. Practical exercises for establishing values and understanding the values of others, Defining personas for a specific service/product 3. Case Studies, Creating Empathy Maps 4. Creating innovative proposals on a given topic and their evaluation; Incorporating ICT into the proposed solutions. 5. Formal evaluation of proposed ideas in teams 6. Application of the terrorist principles to a selected problem and creation of a suitable solution with business (including social business) potential. 7. Creating a business and/or lean canvas for a given service/product 8. Conducting market research for a specific service or product, 9. Practical implementation of different types of presentation of a specific product and/or service 10. Case Studies: Selection and Calculation of Metrics for a Specific Product/Service 11. Case Studies Focusing on Macedonia 12. Case Studies 13. Demo Day; Project Presentation and Public Evaluation |
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| 12. | Learning methods | Lectures supported by slide presentations, exercises, teamwork, case studies, project work, and learning in an electronic environment (forums, consultations). | ||||||||||||
| 13. | Total available time | 6 ECTS x 30 hours = 180 hours | ||||||||||||
| 14. | Distribution of available time | 30 + 45 + 15 + 15 + 75 = 180 hours | ||||||||||||
| 15. | Forms of teaching activities |
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| 16. | Other forms of activities |
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| 17. | Assessment method |
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| 18. | Grading criteria (points / grade) |
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| 19. | Requirement for obtaining a signature and taking the final exam | completed activities 15.1 and 15.2 | ||||||||||||
| 20. | Language of instruction | Macedonian and English | ||||||||||||
| 21. | Method for monitoring the quality of teaching | internal evaluation and survey mechanism | ||||||||||||
| 22. | Literature |
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