Aim of the program: 

Introduction to key elements for the development of marketing strategy and planning marketing program Developing skills for solving marketing problems through set of analytical tools (frames, concepts, models and techniques) Presentation of case studies how companies from different industries organize their marketing Integrating e-marketing into the overall marketing strategy Assessment of the content and structure of web pages against business objectives Application of the latest techniques in intenet marketing communications, such as viral marketing, blogs or social networks marketing.