F23L2S026 Marketing

1.

Subject title

F23L2S026 Marketing

F23L2S026 Маркетинг

2.

Code

F23L1S026

3.

Study program

Стручни студии за програмирање, Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Информатичка едукација, Software engineering and information systems, Примена на информациски технологии, Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Software engineering and information systems, Примена на информациски технологии, Стручни студии за програмирање, IT management,

4.

Organizer of the study program (unit, institute, department, division)

Faculty of Information Sciences and Computer Engineering

5.

Study cycle (first, second, third)

Прв циклус

6.

Academic year / semester

2 / Летен

7. Number of ECTS credits

6.0

8.

Instructor

проф. д-р Билјана Ристеска Стојкоска проф. д-р Смилка Јанеска Саркањац

9.

Prerequisites for enrollment

Освоени најмалку 36 ЕКТС

10.

Subject goals and competencies:

Introduction to the main elements for developing a marketing strategy and planning a marketing program; Development of skills for solving marketing problems through analytical tools (frameworks, concepts, models and techniques); Analysis of examples and case studies of how enterprises organize their marketing, with an emphasis on ICT enterprises; Improving communication skills, oral and written, working in a team during the preparation of a project task, presenting the project task.

11.

Subject content:

Lectures: 1. Creating value for customers 2. The company and marketing strategy 3. Analysis of the marketing environment 4. Management of marketing information to gain insight into customers 5. Understanding buying behavior 6. Marketing strategy driven by customer value 7. Products, Services and Brands 8. First colloquium 9. Understanding and getting value from customers 10. Marketing channels to deliver value 11. Commitment to customers and communicating value to customers 12. Personal Selling 13. Sales promotion 14. Direct, online, mobile marketing and social media 15. Second colloquium

12.

Learning methods:

Предавања со користење на презентации, интерактивни предавања, вежби (користење на опрема и софтверскипакети), тимска работа, пример случаи, поканети гости предавачи, самостојна изработка и одбрана на проектназадача и семинарска работа.

13.

Total available time fund

6.0 ECTS x 30 hours = 180 hours

14.

Time distribution

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.

Lectures - theoretical teaching

30 hours

15.2.

Exercises (laboratory, classroom), seminars, team work

45 hours

16.

Other forms of activities

16.1.

Project tasks

15 hours

16.2.

Independent tasks

15 hours

16.3.

Homework

75 hours

17.

Grading method

17.1.

Tests

0 points

17.2.

Seminar work / project (presentation: written and oral)

15 points

17.3.

Activities and learning

10 points

17.4.

Final exam

80 points

18.

Grading criteria (points / grade)

up to 50 points

5 (five) (F)

from 51 to 60 points

6 (six) (E)

from 61 to 70 points

7 (seven) (D)

from 71 to 80 points

8 (eight) (C)

from 81 to 90 points

9 (nine) (B)

from 91 to 100 points

10 (ten) (A)

19.

Condition for signature and taking final exam

Реализирани актибвности 15.2 и 16.1

20.

Language of instruction

Македонски и англиски

21.

Quality assurance method

механизам на интерна евалуација и анкети

22.

Literature

22.1.

Mandatory literature

22.2.

Additional literature