E-commerce

E-commerce

1.

Subject title

E-commerce

Електронска и мобилна трговија

2.

Code

F23L3S025

3.

Study program

Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Software engineering and information systems, Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Информатичка едукација, Software engineering and information systems, Примена на информациски технологии, Примена на информациски технологии, Стручни студии за програмирање, Стручни студии за програмирање, IT management,

4.

Organizer of the study program (unit, institute, department, division)

Faculty of Information Sciences and Computer Engineering

5.

Study cycle (first, second, third)

Прв циклус

6.

Academic year / semester

3 / Летен

7. Number of ECTS credits

6.0

8.

Instructor

проф. д-р Димитар Трајанов проф. д-р Гоце Арменски ворн. проф. д-р Милош Јовановиќ ворн. проф. д-р Ристе Стојанов проф. д-р Сашо Граматиков

9.

Prerequisites for enrollment

Бази на податоци

10.

Subject goals and competencies:


Upon completion, the student will acquire the skills to develop e-commerce and m-commerce applications. They will become familiar with e-commerce platforms and learn to use and use them for building electronic stores.

11.

Subject content:


(1) Introduction to e-Commerce (2) Business models and business plan (2) Business models in e-Commerce (1) Infrastructure for e-Commerce (1) Development of e-Commerce presence: Websites, mobile sites, mobile applications (2) Security and payment in e-Commerce (2) Marketing and advertising in e-Commerce (1) Social, mobile and local marketing (1) On-line stores

12.

Learning methods:


Предавања со користење на презентации, интерактивни предавања, вежби (користење на опрема и софтверски пакети), тимска работа, пример случаи, поканети гости предавачи, самостојна изработка и одбрана на проектна задача и семинарска работа.

13.

Total available time fund

6.0 ECTS x 30 hours = 180 hours

14.

Time distribution

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.

Lectures - theoretical teaching

30 hours

15.2.

Exercises (laboratory, classroom), seminars, team work

45 hours

16.

Other forms of activities

16.1.

Project tasks

15 hours

16.2.

Independent tasks

15 hours

16.3.

Homework

75 hours

17.

Grading method

17.1.

Tests

0 points

17.2.

Seminar work / project (presentation: written and oral)

15 points

17.3.

Activities and learning

15 points

17.4.

Final exam

65 points

18.

Grading criteria (points / grade)

up to 50 points

5 (five) (F)

from 51 to 60 points

6 (six) (E)

from 61 to 70 points

7 (seven) (D)

from 71 to 80 points

8 (eight) (C)

from 81 to 90 points

9 (nine) (B)

from 91 to 100 points

10 (ten) (A)

19.

Condition for signature and taking final exam

Реализирани актибвности 15.2 и 16.1

20.

Language of instruction

Македонски и англиски

21.

Quality assurance method

механизам на интерна евалуација и анкети

22.

Literature

22.1.

Mandatory literature

No.

Author

Title

Publisher

Year

4380

Kenneth C. Laudon, Carol Guercio Traver

E-Commerce 2021: Business, Technology, and Society (16th Edition)

Pearson Education

2021

4381

Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Pearson FT Press

2016

4382

Fernando J. Miguel, Ray Bogman, and Vladimir Kerkhoff

Magento 2 - Build World-Class Online Stores

Packt Publishing

2017

22.2.

Additional literature

No.

Author

Title

Publisher

Year