Media and communication

1.

Subject title

Media and communication

Медиуми и комуникации

2.

Code

F23L2S124

3.

Study program

Примена на информациски технологии, Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Software engineering and information systems, Примена на информациски технологии, Софтверско инженерство и информациски системи, Компјутерски науки, Компјутерско инженерство, Интернет, мрежи и безбедност, Software engineering and information systems, Стручни студии за програмирање, Стручни студии за програмирање, Информатичка едукација,

4.

Organizer of the study program (unit, institute, department, division)

Faculty of Information Sciences and Computer Engineering

5.

Study cycle (first, second, third)

Прв циклус

6.

Academic year / semester

2 / Летен

7. Number of ECTS credits

6.0

8.

Instructor

проф. д-р Владимир Трајковиќ

9.

Prerequisites for enrollment

Вовед во компјутерски науки

10.

Subject goals and competencies:

After completing the course, the student is expected to understand the basic concepts of communication science as a science, as well as have in-depth knowledge of the application of existing techniques and insights to improve communication between communication actors. Special attention will be given to communication through new media and the way new media influence different social spheres. Students will be introduced to the basic principles of surveying public opinion and using new media (with a special focus on social networks) to build and promote a brand (personal or corporate).

11.

Subject content:

Theory of communications, communication models, storytelling, public performance, public relations, ICT as a communication tool, Types of Media, Characteristics of electronic media, new media and social networks, technological tools for business communication, basics of public opinion analysis, brand definition, social networks as branding tools, virtual societies, basic concepts of cyber-culture.

12.

Learning methods:

Предавања поддржани со презентации преку слајдови, интерактивни предавања, тимска работа, пример случаи, поканети гости предавачи, самостојна изработка и одбрана на проектна задача и семинарска работа, учење во електронско опкружување (форуми, консултации).

13.

Total available time fund

6.0 ECTS x 30 hours = 180 hours

14.

Time distribution

30 + 45 + 15 + 15 + 75 = 180 hours

15.

Forms of teaching activities

15.1.

Lectures - theoretical teaching

30 hours

15.2.

Exercises (laboratory, classroom), seminars, team work

45 hours

16.

Other forms of activities

16.1.

Project tasks

15 hours

16.2.

Independent tasks

15 hours

16.3.

Homework

75 hours

17.

Grading method

17.1.

Tests

10 points

17.2.

Seminar work / project (presentation: written and oral)

15 points

17.3.

Activities and learning

20 points

17.4.

Final exam

20 points

18.

Grading criteria (points / grade)

up to 50 points

5 (five) (F)

from 51 to 60 points

6 (six) (E)

from 61 to 70 points

7 (seven) (D)

from 71 to 80 points

8 (eight) (C)

from 81 to 90 points

9 (nine) (B)

from 91 to 100 points

10 (ten) (A)

19.

Condition for signature and taking final exam

Редовно посетување настава (до 3 отсуства), навремно доставување домашни задачи, семинарски работи, дискусии на форум и проект

20.

Language of instruction

македонски и англиски

21.

Quality assurance method

механизам на интерна евалуација и анкети

22.

Literature

22.1.

Mandatory literature

22.2.

Additional literature